Media Insight Analyst

https://www.digitalrecruitmentcompany.com/job-search/930-media-insight-analyst/marketing-and-sales-jobs/london/job2024-11-06 13:04:442025-03-05Digital Recruitment Company
Job TypeCareers
LocationLondon
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorMarketing and Sales JobsData & Insights
Salary£40,000 - £42,000
Start Date
AdvertiserMags Rendle
Job RefFGDRE43434
Job Views23
Description

Media Insight Analyst

Job Type                    Permanent
Salary:                       Up to£40,000 - £42.000  
Location:                   London Hybrid working  
Consultant:              Mags Rendle

The Company
We are thrilled to be working with an independent, progressive and first-class media agency based in central London with an established and impressive client base.

Formed in 1978 they are the Agency of choice for Charities and impactful businesses who are wanting a smart thinking, and faster moving agency who will be making their media work harder in the face of adversity.  

This is your opportunity to join this independent media specialist with an entrepreneurial culture that has constantly kept them ahead of the agency market and shaped the skills and capabilities they use to give their clients measurable business advantage.

 

The Role

We're looking for a talented Media Insight Analyst to join a growing Analytics & Insight (A&I) team

and help unify their data landscape into a single source of truth powering our Business Intelligence

tools, deep-dive analyses, AI predictive models and wider media planning and buying tools. The role

reports directly to the Data Strategy and Analytics Director.

 

The A&I team provides a full-service research and data analytics function - covering a wide spectrum

of methodologies from audience profiling and segmentation through to econometrics, TV attribution

and structured testing. They take a methodologically neutral approach, designing bespoke

measurement frameworks based on our client’s individual business objectives.

 

This is a fantastic opportunity for a Data Analyst with strong digital campaign performance reporting

skills and a passion for data analysis to be an integral part of a thriving, profitable business - to help

build a strong data offering that will be transformational for our people and our clients. The role will

focus on several key deliverables:

 

  • Liaise with Media/Client teams to establish media campaign reporting and insight

requirements and regularity, including involvement from briefing stage to inform campaign

setup and relevant metrics

  • Validate and verify input datasets via our ETL platform to ensure correct information is

available

  • Create & manage client friendly dashboards and other reports to provide insight on

campaign progress

  • Build and deliver meaningful mid and end of campaign performance reports with actionable

  insight and learnings

  • Maintain client and agency benchmark studies
  • Liaise with external suppliers including data, tech and media companies to ensure top

quality service and excellent relationships

  • Power deep-dive analyses to answer questions that unlock the next growth lever for our

client’s businesses

  • Enable fast, easy, self-serve BI in every team, helping everyone to spend time on what really

matters.

 

The Team

The Analytics & Insight team are responsible for leveraging the vast amounts of client data to discover insights, identify opportunities and build data products to drive the business forwards. They do this through the use of statistical, algorithmic and visualisation techniques.

 

As a Media Insight Analyst, you will work with members of the team to scope, plan, build and deliver a range of analytics projects. This could involve supporting the media planning teams with research, customised reports and implementation of bespoke data management processes, supporting senior analysts to build advanced forecasting models, managing a data pipeline to power a visualisation dashboard, or something else entirely different – no two days will be the same.

 

They collect data from dozens of data sources, ranging from industry research, macroeconomic data, web analytics info, transactional data, subscriptions and memberships, customer event-level data, media data, third party data and much, much more. Their data is extremely varied, some being very finely grained, event-level data, others being already aggregated to various degrees. It also arrives on different schedules!

 

The business logic they apply to the data is complex and the end uses for data are varied. All this requires well-designed, robust, future-proofed data visualisation and performance reporting skills that can keep up with the business and support our ambitious plans to unlock the value of data strategically.

 

About You

  • A deep interest and enthusiasm in data and using data to support continuous business improvement
  • Exceptional Excel skills (including vlookup, pivot tables and advanced charting techniques) is a major pre-requisite for this role. Use of DAX and Power Query is highly desirable.
  • Solid experience of digital media performance evaluation and reporting – preferably within an agency environment
  • Some experience of working with media data integration tools such as Supermetrics, Improvado, Funnel or Alteryx would be advantageous.
  • Confident in writing SQL and a good understanding of database design.
  • Solid exposure to building and managing marketing performance dashboards using Power BI (preferred) or Tableau would be a huge benefit
  • Experience working with automated data collation through use of web APIs.

 

And you are...

  • Pro-active with a self-starter mindset; able to identify elegant solutions to difficult problems and able to suggest new and creative approaches.
  • Analytical, problem-solving and an effective communicator; leveraging technology and subject matter expertise in the business to accelerate our roadmap.
  • Able to document business insight clearly, in plain English, making knowledge easily transferable to the wider team.
  • Confident in presenting analysis, recommendations and strategy to senior stakeholders
  • Highly collaborative in work style
  • Curious and inquisitive
  • Willing to step outside your comfort zone to broaden your skills and learn new technologies.

Benefits

  • 25 days Holiday
  • Workplace pension scheme 
  • Flexible working
  • Personalised training program to develop technical, media and career competencies
  • BUPA Employee Assistance Programme
  • Bike to Work Scheme

 

 

Apply below and I will be in touch to discuss the company, the role and opportunity with you further. 

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
 
To apply for this role please contact us at:   
Mags Rendle 
0203 640 2133 
mags@digitalrecruitmentcompany.com
 
www.digitalrecruitmentcompany.com

Apply Later
Sign in
Register
Apply
Later
Mags Rendle
Senior Recruitment Consultant
Browse Mags's jobs
Get in touch with Mags
0203 640 2133
Similar Jobs
  • Marketing Communications Specialist
    United Kingdom, London
    Marketing and Sales Jobs
    £40,000 - £43,000

    Marketing Communications Specialist

    Job Type Permanent

    Salary: £43,000

    Location: WFH & London 3 day per week

    Consultant: Mags Rendle

     

     

    The Company

    TDRC are excited to be working with a global leader in security evidence ...

  • Demand Generation Manager
    United Kingdom, London
    Marketing and Sales Jobs
    £50000 - £60000

    Demand Generation Manager

    Job Type                    Permanent
    Salary:                       Up to£55,000 DOE  
    Location:                   WFH & London 3 day per week
    Consultant:              Mags Rendle

    The ...

  • Global Demand Generation Lead
    United Kingdom, London
    Marketing and Sales Jobs
    £60,000 - £70,000

    Global Demand Generation Lead

     

    Job Type:      Permanent

    Location:       London – hybrid 2-3 days a week in office

    Salary:           £60,000 – £70,000

    Consultant:   Mags Rendle  

     

    Excellent career opportunity...

Email Me Jobs Like This
Subscribed to similar jobs notifications

We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential
+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Yes
No
WebSights
Yes
No
WebSights
Yes
No
+Marketing
Marketing Cookies are used for various purposes.
Chat Bot
Yes
No

More Details