Marketing Communications Specialist

Marketing Communications Specialist

Job Type Permanent

Salary: £43,000

Location: WFH & London 3 day per week

Consultant: Mags Rendle

The Company

TDRC are excited to be working with a global leader in security evidence management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport.

They are supplying and supporting cameras and software to clients in 40+ countries and have offices in the UK, USA and Hong Kong with their international activities growing rapidly.

In this rapidly expanding market, they have sold equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology, with their influence spanning over 40 countries. Their mission to make a positive impact continues to gain momentum

The Role

As an experienced Marketing Communications Specialist, the key purpose of your role is to:

• Support the Head of Marketing and Demand Generation Manager in executingintegrated marketing campaigns with high quality content
• Manage several key marketing channels, most notably physical and digital events and social media ensuring the delivery of key targets.

Key responsibilities

Event Management

• Work alongside the Demand Generation Manager to plan and document the annual event calendar, comprising webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, to meet the strategic needs of the business and in accordance with the annual budget.
• Contribute to the quarterly and annual integrated marketing plans for target regions and verticals, specifically in relation to the event channel.
• Project manage the event calendar using the assigned project management tool for effective cross-team collaboration and high-quality event execution.
• Using the event messaging and content plan from the Head of Marketing, manage and execute the day-to-day requirements and deadlines to ensure marketing events are executed to the expected quality, on time and to budget.
• Work closely and collaboratively with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil event KPIs.
• Proactively engage with the Sales teams to co-ordinate, communicate and optimise the impact of events and meet the event KPIs.
• Evaluate, select and manage new event vendors as needed.
• Attend and oversee event execution, including running webinars, as required with the support of the Digital Marketing Assistant.
• Monitor and report on results of events, and analyse results to shape future event selection and planning.
• Keep ahead of industry trends and event developments to ensure they are maximising all event marketing opportunities.

Content Creation & Management

• Develop a content marketing strategy to support the breadth of markets we operate in and their associated marketing objectives.
• Produce original written and visual content to support integrated marketing campaigns, in conjunction with the Demand Generation Manager and supported by the Digital Marketing Assistant, to ensure successful demand generation activity. Typical formats will include case studies, blog posts, email marketing campaigns, marketing and sales collateral, social media content, infographics, promotional items, and more.
• Ensure all produced content is in alignment with brand messaging, tone of voice and style guide.
• Ensure all produced content is syndicated and repurposed to its maximum potential, to support multiple markets and their associated marketing objectives.
• As appropriate, ensure content is optimized for SEO best practices.

Social Media Management

Develop and execute social media campaigns across platforms, to increase followers, engagement and support demand generation activity.

Monitor trends, track performance metrics, and adjust strategies accordingly.

Manage and execute paid social advertising as appropriate to meet defined KPIs set by the Head of Marketing.

Your Qualifications, Technical Skills and Experience

Essential

• 5+ years marketing, content or marketing communications experience,
• 3+ years’ experience running successful international events marketing programmes, including virtual and physical events.
• Demonstrable experience in creating high-quality written and visual content, utilizing external agencies as needed.

Desirable

• Proven experience in developing and implementing a content marketing strategy
• Excellent copywriting skills
• Professional Marketing qualification i.e IDM, CIM etc.
• Proficient working with international vendors and teams
• Good working knowledge of Salesforce, Pardot, Canva and Asana.

Your Personal Skills and Attributes

• Excellent project management and time management skills
• High drive, ambition and energy
• Excellent verbal and written communication skills
• High standards with a quality-first approach
• Adept to change and thrives in a fast-paced environment
• Good attention to detail
• Ability to work to tight deadlines
• Creative and experimental approach

Benefits

25 – Holiday + holiday purchase scheme

Lovely working environment – Great location and welcoming staff.

Private Medical Insurance: Your health matters, and we've got you covered.

Birthday Off: Celebrate your day your way – it’s on us.

Holiday Purchase: Need more downtime?

Purchase up to an additional 5 days of holiday.

Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.

Time for You: We value your personal time. That’s why we aim to finish work at 2pm on Fridays. Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.

Pension: Plan for tomorrow with our pension scheme via NEST

Shopping discounts

Why apply

This isn't just about taking on a job—it's about being part of a family that champions change. This company combine their passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward-thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, they ensure that while you're taking care of our mission, they will be taking care of you.

Apply below and I will be in touch to discuss the company, the role and opportunity with you further.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

0203 640 2133

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com