Performance Marketing Manager EMEA

Performance Marketing Manager EMEA

Job Type: Permanent

Salary : £50,000 + 10% Bonus

Location: Bristol /Hybrid

Consultant: Mags Rendle

DRC Careers are delighted to be working with a global leader helping to transform businesses with their cutting-edge technology. This includes signage, graphics & industrial printing, with a strong commitment to innovation & quality. They enable businesses to transform their creative ideas into reality.

As part of our ongoing growth in the EMEA region, they are seeking a dynamic & experienced Marketing Content & Brand Manager to lead their content strategy & brand positioning efforts.

THE ROLE

Reporting directly to the Head of Communications & Brand EMEA, this role will lead the creation of compelling & impactful content that enhances their brand presence, drives customer engagement, & supports business growth. The Content & Brand Manager will manage a team of two Content Specialists, working collaboratively to deliver a cohesive & innovative multi-platform content strategy across web, social, video & mobile

Working closely with the wider team, in Europe, Japan & USA, the Brand & Content Manager will develop highly relevant, effective & engaging content appropriate to multiple audiences

RESPONSIBILITIES

Manage & develop translatable content to inspire, lead, educate, inform & engage customers & prospects. Drive lead conversions into qualified opportunities.

Content

• Content Strategy Development: Develop & execute a comprehensive content strategy aligned with the overall business goals & brand positioning of them in the EMEA region.
• Brand Management: Ensure consistent brand messaging & visual identity across all content & communication channels, maintaining a strong & unified brand presence.Employ editorial governance, to develop & promote a strong brand voice, style & tone.
• Content Creation &Management: Oversee the creation of high-quality, engaging content, including whitepapers, case studies, blog posts, videos, webinars, & social media content. Ensure all content resonates with target audiences in the B2B technology & wide-format print markets. Create content in an SEO-friendly way to improve page search ranking & discoverability.
• Team Leadership: Manage, mentor & develop a team of two Content Specialists, fostering a collaborative & creative work environment.
• Campaign Support: Collaborate with the EMEA marketing team to support integrated marketing campaigns with content that drives lead generation, customer engagement, & brand awareness.
• Market Insights: Conduct research to understand industry trends, customer needs, & the competitive landscape to inform content strategy & brand positioning.
• Performance Measurement: Track, analyse, & report on the effectiveness of content initiatives, using data-driven insights to optimise content strategy, drive traffic & improve ROI. Own the measurement & reporting of content performance, within the business.
• Stakeholder Collaboration: Work closely with internal stakeholders, including product management, sales, & customer support, to ensure content aligns with business objectives & meets the needs of HQ & other regions. External Partnerships: Manage relationships with external agencies, contractors, & content providers to enhance content production capabilities & output.

Paid Media

Content Amplification: Extend content reach via social media ads & display ads to increase reach & impact.

Campaign Support: Oversee the creation of targeted paid media campaigns. Ensure campaigns are optimised for performance.

Performance Tracking & Analysis: Track & analyse the performance of ads to understand what resonates with audiences. Optimise based on insights.

Budget Management: Allocate spend effectively between organic & paid, ensure a balanced approach to maximise ROI.

Paid Media Strategy: Develop strategies to amplify content reach. Manage campaigns across Google Ads, Linkedin, Facebook & other relevant channels. Align with overall content plan. Collaboration: Work closing with the broader team to integrate paid media efforts with overall marketing campaigns to ensure a consistent message & goal alignment across all channels.

LEADERSHIP AND GENERAL MANAGEMENT

• Contribute to the management objectives of the EMEA Marketing team in collaboration with other commercial teams.
• Be a role model to the whole EMEA organisation with regards to standards of performance & behaviour.
• A team player & excellent communicator able to inspire & motivate.
• Ability to think quickly & act decisively, coupled with excellent planning, prioritisation & time management skills.
• Contribute to a culture of teamwork & customer focus.
• Contribute to European & Global team meetings.

SKILLS & EXPERIENCE

• Degree (or equivalent in Marketing, Business or other related field) & 5 years+
• marketing communications experience.
• Proven experience in a content management or brand management role, preferably within a B2B technology environment.
• Demonstrates experience leading & managing a team.
• Strong strategic thinking & problem-solving skills.
• Exceptional written & verbal communication skills.
• Expertise in content creation across various formats & platforms.
• Proficient in content management systems (CMS) & SEO best practices.
• Experience managing budgets & agencies partners/suppliers.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Persuasive, excellent communication & interpersonal skills.

TOOLS

• Ex SEM Rush
• Google Analytics
• Google Console
• Power BI
• Salesforce (or equivalent)
• Content Management Systems (Sitecore, or equivalent)
• Photoshop & Illustrator
• Experience of working internationally, with European language skills desirable

BENEFITS INCLUDE:

• Competitive salary
• 50% contribution to gym membership
• 5% employer contribution pension scheme
• Minimum 3% bonus
• Onsite parking
• Hybrid working (2 days/week in the Bristol office)Private healthcare (upon completion of probation which is a 50% contribution)

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

+44(0) 203 640 233

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com