CRM Manager

CRM Marketing Manager

Job Type: Permanent

Salary :  £40,000 - £55,000

Location: London/Hybrid 

Consultant: Mags Rendle

This is a great opportunity for a CRM Marketing Manager to join a highly successful, cutting-edge business at a pivotal moment in their growth, where you will have a big  impact from day one.

They are a curated marketplace that makes discovering and collecting art radically more accessible for a new generation. Their team of passionate experts collaborate with leading contemporary artists from across the globe to create bespoke limited-edition artworks to browse and collect. They have grown our community to over 3.3 million strong across more than 100 countries. They are proud to collaborate with leading contemporary artists to create limited edition works - from sculpture editions and works on paper to NFTs and hand-finished silkscreen prints.

Job requirements:

Over the past few years, they have built up a sophisticated CRM and email marketing function that sits at the heart of our programme of editions. A tailored email marketing strategy underpins every one of our releases, guiding collectors along the journey from initial interest to the moment of launch, and through to post-purchase. With one of the largest, most data-enriched CRMs of art enthusiasts around, email allows us to deliver tailored communications that connects collectors with artwork they love and introduces them to artists they’re yet to discover.

The CRM Manager will primarily be responsible for driving the development and execution of marketing plans to engage, convert and retain collectors. This role is integral to the company’s marketing strategy and is unique in blending systematic CRM processes with creative strategies tailored to specific artist campaigns. This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM.

What the job involves:

Release marketing

• Develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement.
• Establish a systematic approach for each release to maintain consistency and efficiency in our marketing efforts.
• Develop structured methods for segmenting and targeting relevant audiences for each release.
• Implement an automated process to optimise the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions.

Measurement and reporting

• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement.
• Utilise data-driven insights to develop actionable strategies and provide reports to the wider marketing and sales teams.

Testing and optimisation

• Deliver a continual programme of testing email campaign elements, including sequencing, content and segmentation.
• Translate insights into actionable strategies to optimise email campaigns according to their objectives.
• Share actionable insights with relevant teams, including content and sales.

Cross-functional collaboration

• Work closely with the eCommerce Executive, who assists with email builds, by providing clear guidance and timely briefs.
• Coordinate closely with the wider marketing and sales teams to ensure alignment with overarching campaign strategies for each release.
• Work with the content team to ensure any asset requirements are briefed and delivered on time.
• Collaborate with the product team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards.

The main skills we’re looking for:

• Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release.
• Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns.
• Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights.
• Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns.
• Excellent communication and collaboration skills, effective at working with cross-functional teams.
• Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously.

We think you’ll probably have:

• Strong knowledge of CRM software and email marketing tools such as Hubspot, Klaviyo or other comparable tools.
• Proven experience in an email marketing role, managing both manual and automated campaigns.
• Experience working in a start-up or fast-paced e-commerce environment is desirable.
• Don’t meet every single requirement? They are dedicated to building a diverse, inclusive and authentic team so we encourage you to apply anyways. You may be just the right candidate for this or other roles.

BENEFITS INCLUDE:

• You’ll get to be part of building one of the fastest growing tech companies in culture, backed by early investors in companies like Skype, Farfetch, Glossier and Facebook.
• Generous equity allowance
• Private Healthcare (UK)
• Enhanced pension contributions and parental leave policies
• 25 days of holiday plus one extra companywide days on Kings Day (national holiday in the Netherlands which falls in April) & company closure days between Christmas and New Years
• L&D budget of €1000 per year per employee
• Base salary of £35,000 - £55,000 (dependent on experience)

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

+44(0) 203 640 233

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com