Event Marketing Specialist

Event Marketing Specialist

Job Type:      Permanent

Location:       London Hybrid

Salary:           £45,000  

Consultant:   Mags Rendle  

Excellent career opportunity!

The Organisation

TDRC are excited to be working with aglobal leader in security evidence management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport.

They are supplying and supporting cameras and software to clients in 40+ countries and have offices in the UK, USA and Hong Kong with their international activities growing rapidly.

In this rapidly expanding market, they have sold equipment to the majority of Police Forces in the UK as well as many local authorities and private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology.

Purpose - The overall purpose of this role is to:

• Lead and manage all global events, including webinars, tradeshows, exhibitions and conferences.
• Generate new leads or advance existing prospects and customer relationships in line with agreed KPI’s.
• Manage the event programme in line with strategic needs, defining event objectives, event content and audience generation strategy to deliver agreed KPIs.
• Manage event attendance and logistics.
• Define and work with marketing team members to execute an optimal mix of pre and post event marketing activity, to ensure success against the objectives.

Your Responsibilities

• Driving audiences to events using the optimum range of channel activity, applying lessons learned from previous events, to meet KPIs and targets, which may include pre-arranged event meetings, stand visitors and/or webinar registrations.
• Planning the event calendar and project planning the execution of virtual and physical events, in key markets, including webinars, trade shows, exhibitions, conferences customer user groups, and other innovative online formats, and encompassing the

content and messaging, audience generation, format/presence, pre- and post-event communications, logistics and evaluation.

• Partnering with Sales and Marketing to execute on account engagement strategy to generate new business pipeline and accelerating existing opportunities with events.
• Managing day-to-day requirements and deadlines, including working with stakeholders and suppliers to ensure marketing events are executed to the expected quality.
• Contributing to the quarterly and annual integrated marketing plans for target regions and verticals across marketing channels.
• Proactively engaging with the Sales teams to co-ordinate, communicate and optimise the impact of events, leveraging professional networks to meet the audience generation targets.
• Working closely with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil KPIs.
• Evaluating, selecting and managing vendors that contribute to event demand creation programs, including event organisers, event suppliers, local media publishers and agencies.
• Monitoring and reporting on results of events and analyse results to shape future event selection and planning.
• Keeping ahead of industry trends and event developments to ensure you are maximising all event marketing opportunities.

Your Qualifications, Technical Skills and Experience

Essential

• 3+ years experience of running successful events marketing programmes, including virtual and physical events
• Demonstrable experience and evidence of generating audiences for events
• Experience of project managing fully global marketing events programmes (UK, EU, USA, APAC).

Desirable

• Proficient working with international vendors and teams
• Good working knowledge of Salesforce and Pardot.

Your Personal Skills and Attributes

• Excellent project management and time management skills
• High drive, ambition and energy
• Excellent verbal and written communication skills
• High standards with a quality-first approach
• Adept to change and thrives in a fast-paced environment
• Good attention to detail
• Ablity to work to tight deadlines.

This job description is not intended to be an exhaustive list of duties and responsibilities. You may be expected to perform different tasks as the needs of the business and your role evolve. Your job description will be reviewed and updated accordingly.

Benefits

• 25 – Holiday + holiday purchase scheme
• Lovely working environment – Great location and welcoming staff.
• Private Medical Insurance: Your health matters, and we've got you covered.
• Birthday Off: Celebrate your day your way – it’s on us.
• Holiday Purchase: Need more downtime? Purchase up to an additional 5 days of holiday.
• Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.
• Time for You: We value your personal time. That’s why we aim to finish work at 2pm on Fridays.
• Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.
  • Pension: Plan for tomorrow with our pension scheme via NEST
  • Shopping discounts

Why apply

This isn't just about taking on a job—it's about being part of a family that champions change. This company combine their passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward-thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, they ensure that while you're taking care of our mission, they will be taking care of you.

Apply below And Mags will be in touch to discuss the role further.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

0203 640 2133

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com