AI Marketing Strategist

AI Marketing Strategist

Job Type                  12 Month Contract

Day Rate                   DOE

Location:                  London OR East Coast, US & WFH

Consultant:              Rosie Whelan

The Company

The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals and they are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise

The Role

The AI Marketing Strategist will play a pivotal role in integrating AI tools into marketing strategies to enhance efficiency, optimize content, and improve customer interactions. This role requires a deep understanding of AI applications in marketing, ensuring responsible and ethical use while bridging the gap between the Marketing and AI teams. The ideal candidate will educate teams on AI best practices, collaborate with legal and compliance teams, and drive AI adoption to align with brand goals.

Key Responsibilities

• Execute AI-driven solutions for content generation and marketing optimization.
• Teach by doing – act as an “inhouse agency”, supporting teams to create campaigns and showcase the power of Ain and best practices
• Ensure AI-generated content aligns with brand voice and objectives.
• Explore opportunities to leverage AI for customer interactions, including chatbots and recommendation engines.
• Teach by doing – act as an “inhouse agency”, supporting teams to create campaigns and showcase the power of AI
• Advocate for ethical AI use, focusing on bias, privacy, and transparency.
• Work with compliance teams to ensure responsible AI marketing practices.
• Track and report on AI-driven marketing efficiencies and content impact.

Skills & Experience:

• Proven experience in planning and executing end-to-end marketing campaigns, including strategy, content creation, execution, and performance analysis.
• Experience with Generative AI and prompting.
• Experience using Copyai/JasperAI or similar tool and experience with LLMs like ChatGPT
• Ability to work East Coast hours with occasional flexibility for global meetings.
• Global mindset with strong collaboration skills.
• Detail-oriented, self-starter, and proactive in networking across the organization.

This role is ideal for someone passionate about the intersection of AI and marketing, with a drive to enhance efficiency, creativity, and customer engagement through AI-powered solutions.

First 90 Days:

• Get familiarized with AI tools (Copy.ai, ChatGPT, MS Copilot).
• Understand the product portfolio, AI Roadmap, and Marketing team structure and strategy.
• Develop and track AI-generated marketing content to measure time savings.
• Establish a process flow for AI integration within marketing.
• Attend key Marketing and AI team meetings.