Marketing Manager - Global Events and Audience Development

Marketing Manager – Global Events and Audience Development

Job Type                  6 months contract

Day Rate                   DOE

Location:                  London & WFH

Consultant:               Rosie Whelan

The Company

The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals and they are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise

The Role

Our client are seeking a highly skilled and motivated Marketing Manager to lead their customer acquisition and demand generation efforts. This role will focus on creating, implementing, and optimizing strategies to attract, engage, and convert new customers while driving growth and increasing brand awareness. A significant part of this role will involve developing and executing marketing campaigns for our flagship conferences, with the key objective of increasing delegate registrations.

The ideal candidate will be able to demonstrate proven experience in leading the design and execution of data-driven, innovative, and impactful marketing campaigns to a global audience.

Key Responsibilities

1. Audience Development Support: Work closely with the Senior Manager, Audience Development to inform on industry trends and best practices, execute audience activation strategies for target audiences, to deliver organizational goals.
2. Campaign Execution: Design and manage multi-channel demand generation campaigns to operationalize strategic audience engagement plans to enhance event visibility and drive delegate registrations for flagship conferences.
3. Content Development: Accountable for drafting, editing, and finalizing compelling events and campaign copy in collaboration with appropriate business units, that resonates with target audiences, drives engagement and converts initial interest to purchase.
4. Channel Marketing: Manage campaign operations across channels, including social media, web, video, and email. Create, refine, and execute emails in Salesforce Marketing Cloud using our clients marketing processes.
5. Collaboration with Partners: Build and maintain relationships with external partners and internal stakeholders to coordinate logistics, ensuring campaigns meet strategic partnership objectives.
6. Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance metrics to measure ROI, identify areas for improvement, and optimize future strategies.

Qualifications:

• Bachelor’s degree with a minimum of 5 years of experience in marketing, audience engagement, campaign management, or a similar role
• Demonstrated success in executing integrated marketing campaigns across digital platforms and in-person events
• Proven ability to create compelling narratives that simplify complex topics for diverse audiences
• Basic knowledge of and interest in the global financial services industry preferred
• Proficient in MS Office and marketing tools such as Adobe Analytics, Tableau, and Salesforce
• Strong team player with excellent interpersonal and stakeholder management skills
• Highly organized and detail-oriented, with the ability to manage multiple priorities effectively
• Creative problem-solving skills and a self-motivated, driven approach