Senior Digital Manager

Senior Digital Manager

Job Type                  Permanent

Salary:                      DOE plus progression and extensive benefits

Location:                  London & WFH    

Consultant:               Rosie Whelan

The Company

The Digital Recruitment Company are working with an integrated communications agency built for the Networked Age – a world that’s increasingly connected, complex, polarised and activist. They are a family of brands that come together seamlessly.

They lead the way in the application of behavioural science to solve communications challenges They create strategies and multichannel campaigns to engage every audience, from consumer to policy maker, and from stakeholder to shareholder.

With 200 specialists in London and San Francisco, our client is trusted by many of the world’s leading businesses and brands!

The Role:

Our client are looking for someone that has experience working with multiple brands in the digital and social media marketing space. They are a growing team and need someone that can hit the ground running.

The agency’s digital work is diverse; one moment you’ll be tasked with running an influencer activation for a government department, to design a grassroots campaign driving consumer participation in a global health awareness day or using social listening and digital SEO tools to provide insight and intelligence to a client in the soft drinks industry.

It’s critical that you have worked, and enjoy working, on designing digital campaigns and activating digital platforms that aren’t just for consumer audiences – complex audiences are our speciality. You will be challenging how brands drive value from social platforms and delivering great work that solves real business problems.

In this role you will:

• Work within the Digital team to deliver strategic plans and inspiring creative briefs that achieve brand objectives and deliver measurable results
• Create timely and engaging social content optimised for platform used and intended audience
• Analyse and report social media actions monthly for successes and new opportunities
• Develop and run influencer campaigns, with support, from vetting to contracting and delivery
• Manage digital workstreams, ensuring client satisfaction and team performance is high
• Use tools such as Meltwater, Klear and SEMrush expertly in the role, providing support and guidance to the wider agency on how to maximise digital tool potential
• Audit a client’s digital performance against peers and provide strategic recommendations
• Manage client’s website uploads and newsletter builds (WordPress and Mailchimp)
• Carry out qualitative and quantitative research to provide impactful findings and compelling, data-driven insights across audience, category, brand, social and culture.
• Work closely with the client teams to identify proactive opportunities for existing clients by optimising plans and proving the added value digital can bring to their business
• Support internal and external education and best practice, inspiring the agency and our clients to think and behave with a digital mindset
• Play a key part in our pitch process, working with the senior team to support on strategic plans and effective responses to briefs, presenting confidently and coherently when required
• Continue to refine and define our digital process and offering
• Be a digital ambassador within the business

Skills & Qualifications:

• 3+ years of digital and social media marketing experience
• Be well-organised; a strong communicator who is client-facing, and has a genuine love for the power of digital to reach and communicate with people
• Have solid experience in digital and social media marketing experience (prefer to have account management experience)
• Have a strong understanding of user-generated content management, influencer campaigns
• Have good experience of working within digital platforms including, but not limited to, Meta, LinkedIn, TikTok, X/Twitter, YouTube, Mailchimp and Wordpress
• Have a good understanding of social media and analytics software (Hootsuite, Meltwater, SEMrush, Klear, Google Analytics, etc.)
• Have a good understanding of integrated digital campaigns, including the ability to use Wordpress and SEO tools
• Have an understanding of social media paid advertising campaigns