Digital Insights Analyst
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| Job Type | Careers |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - DIA |
| Job Views | 1156 |
- Description
- Digital Insights Analyst
Job Type: Permanent
Salary: DOE + bonus + extensive benefits
Location: Woking + WFH
Consultant: Rosie Whelan
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working witha Fortune 250 company which is the world’s largest restaurant group with over 40,000 restaurants across the globe.They are a billion-pound business with over 900 restaurants run by our 28,000 restaurant team and have received a number of accolades in recognition of our commitment to their employees, including being named as Britain’s Top Employer three years running. They are committed to breakthrough innovation and the success of our employees. They're proud of the unique culture that they have built, one where everyone can be their best self, make a difference and have fun!
The Role:
This is a unique and exciting opportunity to join the Retail Solutions team as a Digital Insights Analyst, a role that has the opportunity to influence real business change, accelerate the growth cross our clients physical and digital channels, and help set us up as a data driven brand and retailer.
They are looking for a bright, curious, and resilient future leader who can drive and develop our data analytics agenda for their retail and eCommerce function.
You will be managing and analysing the data being processed at our digital ecommerce channels to create useful insights for strategic purposes. This is an instrumental position to bring the business to the next level, as you will support Marketing Managers, Digital Product owners and other stakeholders with visual data analysis to facilitate conversations and assist in data-driven decision making.
The Digital Insights Analyst will be responsible for designing and implementing eCommerce data models and dashboards using visualisation tools such as Looker Studio or mParticle/Indicative, and working with a variety of stakeholders to visualise and track key performance metrics.
The Digital Insights Analyst must be able to partner with key stakeholders in our business in order to completely understand context and guide which business priorities we should address using data and how we should go about doing so. This role will serve as a domain expert and will develop a rapport with our internal business partners as an essential, long-term part of the team.
Responsibilities:
Performance Analysis – Lead the analytics infrastructure that surrounds digital and retail performance, provide data-led insights to drive brand and business growth.
Segmentation and Modelling – Build predictive models to elevate the customer experience and drive commercial growth in our restaurants in the UK. Build segmentation models to improve marketing effectiveness and customer experiences.
Data Stack Design & Tooling – Deliver and input into solutions and implementations of tools that can leverage machine learning (ML) techniques, exploratory data analysis, data visualisation and successfully deploy to support cross functional teams.
Presentation – Create and present dashboards with key business metrics for senior stakeholders including RGM and C-level.
What you’ll do:- Analyse customer and transaction data from first party sources to provide insights that will help the business to make key decisions on menu items, categories, offers, rewards to increase sales across all digital channels.
- Lead all projects in digital channels from an analytics point of view, to make sure the key metrics for the business are tracked properly in a way that can be shared with senior stakeholders.
- Provide thought leadership on latest data technologies and applications for their use cases.
- Conduct and support white-boarding sessions, workshops, design sessions and project meetings as needed, playing a key role in cross-functional business relations.
- Design and implement metrics, dashboards, and reports.
- Apply visualization techniques to facilitate conversations and assist in decision making.
- Maintain their recently migrated Google Analytics to GA4 and review the data on a regular basis to maximise accuracy.
- Collaborate with the companies digital development and intelligence teams to enhance, scale and operationalize existing models.
- Communicate effectively with both technical and nontechnical stakeholders.
- Maintain business relationship with global partners to leverage learning, ideas and scale with tools and platforms.
Experience:- 3 to 5+ years of experience of relevant experience interpreting data in a business intelligence, analytics, or data science role, ideally in an eCommerce environment, including relevant tools, techniques, and technology.
- Advanced analytical and quantitative skills to use data and metrics to back up assumptions, evaluate the hypothesis and complete root cause analysis of the business problem.
- Experience in integrating business analysis with technical solutions that involve advanced analytics solutions, demand forecasting, segmentation, churn prediction, predictive maintenance and route optimization, etc.
- Ability to work with key business stakeholders throughout the organization to identify opportunities for leveraging our data to drive business solutions by using advanced analytical methods.
- Excellent knowledge of Google Analytics 360 and generating insights using web analytics data.
- Experience working with CDP platforms (mParticle/Indicative is desired).
- Degree in a quantitative field (statistics, business analytics, computer science or business administration) is desired.
- Excellent communication skills, both written and spoken, in English.
- Excellent analytical skills.
About You:- Enthusiasm and passion for data, guests and food is a must!
- Self-starter and work in an environment that fosters entrepreneurial minds.
- Believes in culture of transparency and trust.
- Open to learning outside scope or knowledge skillset.
- Solution driven, meaning you’ll be inquisitive, tenacious and determined… always looking for new ways to deliver ground-breaking work.
- Patient,resilience, and be able to make judgment calls under pressure.
- Growth hacker mindset who can balance short- and long-term goals and objectives.
