Marketing Data Analyst
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| Job Type | Careers |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - MDA |
| Job Views | 1283 |
- Description
- Marketing Data Analyst
Job Type 6 month rolling contract
Salary: DOE
Location: London (3 days min pw) / WFH (up to 2 days pw)
Consultant: Rosie Whelan
The Company
The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals and they are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise
The Role
You will be responsible for overseeing marketing projects and initiatives from ideation to execution. You will be responsible for ensuring projects are completed on time, within budget, and to the satisfaction of all stakeholders. You will work closely with cross-functional teams, including marketing, product, design, and development, to ensure the successful delivery of projects using agile methodologies.
As a Marketing Business Analyst, you will be responsible for providing data-driven insights to support the development of marketing strategies and tactics. You will analyze marketing campaign performance, customer behavior, and market trends to identify opportunities for growth and optimize marketing activities. You will work closely with cross-functional teams, including marketing, sales, and product, to drive revenue growth and increase customer engagement.
Responsibilities- Lead the planning and execution of marketing projects using agile methodologies, including defining project scope, timelines, and budgets
- Collaborate with cross-functional teams to define project requirements, ensure stakeholder alignment, and provide regular project updates
- Facilitate agile ceremonies, including daily stand-ups, sprint planning, sprint retrospectives, and backlog refinement sessions
- Monitor project progress and provide regular status updates to stakeholders, including identifying and mitigating project risks and issues
- Conduct post-project reviews to evaluate project success, identify opportunities for improvement, and apply learnings to future projects
- Develop and maintain project documentation, including project plans, requirements, user stories, and sprint backlogs
- Foster a culture of collaboration, continuous improvement, and agile best practices across the marketing organization
- Conduct data analysis to evaluate marketing campaign performance, customer behaviour, and market trends
- Provide insights to inform the development of marketing strategies and tactics, including segmentation, targeting, and messaging
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and communicate marketing results to stakeholders
- Collaborate with cross-functional teams to identify opportunities for growth and optimization, and develop recommendations to improve marketing activities
- Conduct competitive research to identify industry trends and best practices, and apply insights to marketing strategies and tactics
- Monitor marketing budget and provide regular updates to ensure alignment with business objectives and priorities
- Own and manage critical risk and compliance processes, internal audit requirements, continuity planning, and vendor management / oversight
- Partnership and support of the GPCS Operations team, ensuring appropriate resources and input.
- Vendor management, from engagement through to ensuring quality of delivery against KPI’s. Also transfer of capabilities from consultants to FTE’s.
- Seek out efficiencies to all our processes with an eye on mitigating risk.
