Global Demand Generation Lead

Global Demand Generation Lead

Job Type:      Permanent

Location:       London – hybrid 2-3 days a week in office

Salary:           £60,000 – £70,000

Consultant:   Mags Rendle  

Excellent career opportunity!

The Organisation

TDRC are excited to be working with an inspiring and rapidly expanding leader in Generative AI SaaS, transforming how organizations create and optimize winning tenders and proposals through cutting-edge natural language processing technology. They are one of the fastest-growing companies in the industry, expanding rapidly to meet the increasing demand for AI-driven solutions across sectors

This is an impressive company who are fostering a culture where every single person is empowered to do the best work of their career through collaboration, continual learning and by embracing bold

experimentation. As we scale, we invite passionate professionals to join our journey of

innovation, helping shape the future of AI-powered business solutions.

This is your opportunity to join this cutting edge and dynamic business! 

The Role

As the Global Demand Generation Lead your primary responsibility is to drive

pipeline growth by conceptualizing and executing a strategic vision for demand generation.

This involves planning, implementing, and optimizing targeted marketing campaigns across

various owned and paid channels.

This role is both high impact and high visibility, requiring a candidate with experience in

working closely with global marketing, sales, RevOps, and product teams to progressively

develop and optimize demand generation programs. We are seeking a data-savvy, cross functional

collaborator who thrives in a fast-paced, high-growth environment. The role

reports directly to the Head of Marketing.

Responsibilities

• Develop and implement a global, multi-channel demand generation strategy to drive

pipeline growth and revenue in the Americas, UK, and APAC.

• Plan, execute, and optimize brand awareness and lead generation campaigns across

platforms including paid social, paid search, website, third-party partner sites, and

email marketing.

• Lead the implementation of Account-Based Marketing strategies to identify, engage,

and convert key accounts globally.

• Identify and leverage new inbound channels to generate a steady flow of qualified

leads.

• Build and maintain strong relationships with global BDR and Sales teams, outside

marketing agencies.

• Collaborate with RevOps to ensure transparency within the organization and develop

essential data dashboards for the demand generation funnel, aiding in data-driven

decision-making related to content and channel effectiveness.

• Employ modern marketing automation tools to create targeted, multi-step campaigns

efficiently.

• Analyze campaign data and insights to guide strategy and execution.
• Act as a thought leader within the organization by sharing global learnings, including

best practices, campaign performance, persona behaviour, industry trends, and

content and messaging effectiveness.

Qualifications

• Experience: Minimum 6 years in a demand generation role with a focus on acquiring

new customers. B2B marketing experience and comfort with complex buying

committees are required.

• Industry Knowledge: Strong understanding of SaaS industries. Proven ability to

create targeted campaigns that generate high-quality leads.

• Technical Skills: Expertise in email marketing, ABM programs, HubSpot, Google Ads,

LinkedIn. Experience with data-driven optimizations and analytics tools is a plus.

• Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing

campaigns based on performance metrics.

• Strategic & Hands-On: Ability to balance strategic planning with hands-on execution

and optimization.

• Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and

managing diverse stakeholder needs.

• Ability to travel domestically and internationally ~10%.

Benefits

• Competitive Salary: Based on experience and qualifications
• Performance Bonuses: Opportunities for performance-based incentives
• Stock Options
• Paid Time Off: Unlimited
• Professional Development
• Flexible Work Options: Hybrid

Work Environment:

• Customer-Centric Innovation: We thrive on understanding and acting on our

customers’ needs, believing that their success drives our success.

• Ownership & Impact: Everyone takes initiative, owns challenges, and moves quickly

to deliver results, often breaking the rules to do what’s right.

• Continuous Learning & Bold Experimentation: We embrace change, celebrate

learning from failures, and always push the boundaries to raise the bar.

• Transparency & Trust: We value open, honest communication, with feedback and

collaboration at the core of everything we do.

• Inclusive & Respectful: Different perspectives drive us forward, and we act with

integrity, always doing what we say we’ll do.

Apply below And Mags will be in touch to discuss the role further.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

0203 640 2133

mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com